Behind MuchLoved is a passionate team with deep roots in the funeral profession. With over 50 years of combined experience, we’re more than a tribute service - we’re people who understand your world and care deeply about helping you succeed.
From setting up your service to providing ongoing support and advice, our team is here to make sure you and your families get the most from your MuchLoved partnership. You’ll always have a real person to speak to – someone who knows your business and genuinely wants to help it grow.
Sally Swann is Head of Partnerships at MuchLoved and has played a key role in its growth over 18 years, helping to establish the UK’s leading tribute fund platform. She is well known across both the charity and funeral sectors and is adept at building connections that bring partners together.
Richard leads MuchLoved’s work with funeral directors, drawing on 12 years of corporate experience to support partners with training, presentations, and tribute site integration.
Katy brings over 14 years of charity sector knowledge to MuchLoved, helping partners to deliver compassionate, high-quality care to families and supporters.
Michelle has nine years of charity fundraising experience. She supports partners to grow their in-memory giving and provide meaningful support to bereaved families.
Jane supports both charities and funeral directors, bringing over a decade of experience to help partners promote and grow their in-memory fundraising.
Catherine supports both funeral and charity partners, known for her upbeat approach and commitment to delivering excellent service across all areas of partnership.
As Training Lead at MuchLoved, Kate supports partners with training on our platform as well as delivering funeral director websites and API integrations, drawing on her background in software development and technical support.
Looking for support or advice?
Our team works closely with funeral directors every day. Get in touch to see how we can help you support the families you work with.